Master of Business Administration (MBA) in Marketing
The College of Business offers an MBA in Marketing Degree. This degree prepares students, who may or may not have a background in business, for careers in strategic marketing management of businesses, health care organizations, government agencies, and non-profit enterprises. The degree will equip students with the theories, methods and systems needed for the strategic analysis, development, execution and measurement of marketing programs. It will also include broad skills and knowledge in business, accounting, finance, operations, management, and leadership; and allows for 4 classes in the marketing area, allowing students exposure to various aspects of the marketing function across various types of organizations.
Program tracks include a 36 credit track for students with an undergraduate degree in business and a 48 credit track for students with undergraduate degrees other than business. With either track, no work experience is required. The program can be completed full time or part time and can be started in the Fall or Spring semester. Additionally, domestic students can begin the program in Summer Session I. A portion of the MBA program can be taken online, and classes are offered in two Summer sessions and a Winter session.
Students are required to maintain a minimum 3.0 GPA throughout their academic program. Students will have to obtain a GPA of 3.0 or better by the end of their degree, otherwise the degree will not be granted.
The 48-credit MBA in Marketing track curriculum requires 16 three-credit courses. Within the 16 three credit courses, students take 13 required core courses, 2 Marketing electives and an additional MKT or MBA elective for a total of three 500-level electives.
The 36 credit MBA in Marketing track requires 12 three-credit courses. Within the 12 courses, students take 8 required core courses and 3 marketing elective courses and an additional MKT or MBA elective for a total of four 500-level electives. *Students will not have to take the following core courses: MBA 502, 504, 505, 589, or 592.*
MBA Learning Goals and Objectives
Requirements for the MBA in Marketing Degree - 36 Credit Track
[All courses are 3 credit courses]
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MBA in Marketing Required and Elective Courses |
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I. Required Courses |
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II. Electives
* Elective course options subject to change |
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Please note that this information is used for advising purposes. Students are required to follow the degree requirements published in the Graduate Bulletin for the semester that they began their program. Students should consult their academic advisor if they have any questions regarding their program requirements.
Requirements for the MBA in Marketing Degree - 48 Credit Track
[All courses are 3 credit courses]
|
MBA in Marketing Required and Elective Courses |
|
|
I. Required Courses |
|
|
II. Electives * Elective course options subject to change |
|
Please note that this information is used for advising purposes. Students are required to follow the degree requirements published in the Graduate Bulletin for the semester that they began their program. Students should consult their academic advisor if they have any questions regarding their program requirements.
